Spaghetti Western's Influence On Advertising

There’s been a few posts on other threads on this subject but I thought it would be interesting to see gathered in one place how Spaghetti Western music, imagery and attitude has been an influence in advertising around the world.

On UK TV at the moment the finale music from For A Few Dollars More is being used to advertise the new Nissan Navara.

Here’s the two commercials with Lee van Cleef again in case someone hasn’t seen them yet. Great stuff.

I hadn’t seen the 2nd one. It’s ok though the Bavaria-one is better :wink:

I may be mistaken but I’m pretty sure I remember seeing that Bavaria beer commercial on UK TV back in the day. On seeing it again recently I immediately went out and bought some, I haven’t drunk any other brand since. Oh the power of advertising :smiley:

I remember seeing it on U.K T.V aswell.

don’t forget Sprint’s nobody ad

[quote=“ENNIOO, post:5, topic:608”]I remember seeing it on U.K T.V aswell.[/quote]Can you remember roughly when it was on?

Along time ago, as I do not watch much T.V these days, so definatlty going back a few years.

[quote=“Bill san Antonio, post:2, topic:608”]Here’s the two commercials with Lee van Cleef again in case someone hasn’t seen them yet. Great stuff.

Those were great.

[quote=“Yodlaf Peterson, post:7, topic:608”]Can you remember roughly when it was on?[/quote]Well as I said before my memory on this is a bit shaky, I’ve searched on the web to find out more info on this Lee van Cleef Bavaria Beer commercial to no avail. I would guess it was broadcast mid to late 1980’s, that sort of date fits in with my recollections, can’t be more specific unfortunately.

Someone on youtube claims that the Bavaria beer commercial was the last think that Cleef shot before he passed away. If that’s true, then it must be the very late 80s or very early 90s as he passed away in December of 89.


Here’s one more. I had not seen it before.

Another LVC commercial. This time with John Phillip Law. Awesome!

Awesome, indeed! Thanks for posting the link!

I saw a commercial for beer with the music from Forgotten Pistolero in it. Any others?

The first ones I remember are the Camel spots I saw in the 80s. They featured the title tune of GBU.

There is at least one other identical thread:,680.0.html

Though I seem to remember another identical topic (but could be wrong).

I rmemeber watching a fast food commercial that used the same camera technique (cinemascope?) to mimic a spaghetti western. I forgot what though, it may have been arbys, wendys or tim hortons.

ON one spaghetti site there is something about italo-commercials. There you can see LvC doing commercial vrsions of his spaghetti acting. Was it shobary?

Yes it was!